How do you take an iconic sneaker design and just one day say "all right, let's make it better?" Well, if you're Nike, you're doing it constantly with the all of the different iconic shoe brands you have, but none make such as statement as the Nike Air Max Plus. Its release in 1998 brought a new wave of sneaker technology and style to the game, from Plus 3 Air cushioning to the Plus 3 that we still see to this day.